Google's basic features that you didn't know about

All this reading on SEO and google has made me realize that most people don't really know much about google's features other than searches.  Here are a few examples you may find fun:

• weather
• sunrise and sunset times
• unit conversions
• currency conversion
• definitions and synonyms
• calculator

Here is a site which shows all those and more:

http://www.google.com/help/features.html


Also, a lot of people don't know how to get their searches to get more specific results.  Here is a link to a bit more google search tips:

http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=136861




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More on search engine optimization

Here is another article about SEO (search engine optimization) from the NY Times.  I think I find this interesting because I think that  the majority of people take for granted a tool such as google.  Everyone uses it without really thinking of how it works or why certain things appear when we do a search.  People assume that it is a natural order and that things that appear near the top are the most perninent, interesting or useful.  Not so.  Enjoy:

http://www.nytimes.com/2011/02/13/business/13search.html?src=me&ref=homepage

Apparently I am not the only one who finds this interesting since it is one of the most emailed articles they have.




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Search engine optimization and the news

http://www.nytimes.com/2011/02/11/business/media/11search.html?src=me&ref=homepage

This is scary.  Does it mean every time we surf the web we should be afraid that "reputatble" news sources are just making up articles using popular web searches to better their results in google in order for us to land on their page so that they can make more money on advertising?





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